Trademark Registration: How to Protect Your Brand?

Trademark registration is the most effective way to legally protect your business name, logo, and other distinctive features. In America, registration is done through USPTO (United States Patent and Trademark Office).

Trademark Registration Process

1. Conduct comprehensive research to verify your trademark is unique
2. Search the TESS database at USPTO
3. File application with Nice Classification
4. Review by a USPTO examining attorney
5. Publication and opposition period
6. Final registration and use of the ® symbol

Costs and Timeline

• Application fee: $250–$350 per class
• Processing time: 8–12 months

Maintaining Your Trademark

To protect your registered trademark, you must use it regularly and perform necessary renewal procedures. Working with a trademark attorney is recommended.